The Cosmeceutical Products Division continued
Dec 26, 2023 10:52:14 GMT
Post by account_disabled on Dec 26, 2023 10:52:14 GMT
The first quarter of 2020, with sales decreasing -4.8%[1], while the cosmetics market has already dropped by approximately -8%. L'Oréal was still able to Doing business better than the overall market Amidst a difficult situation, the operating results of each business department fluctuate differently. High-end beauty products department (L'Oreal Luxe) and professional hairdressing products department (Professional Products) was most affected due to the closure of department stores. Perfume shops and hair salons in many countries, but in the Consumer Products department, sales were less affected. Because activities in the retail market for mass customers still exist to see double-digit sales growth. Because distribution channels in medical supply stores are still open. E-commerce channels This is an important growth driver for the L'Oréal Group, growing at a rate of +52.6% and accounting for nearly 20% of total sales[2].
The current crisis has led to digital transformation. It's going faster. which L'Oreal has developed very well. It has strong points in e-commerce. and specializes in digital media, content Phone Number List and services that enhance the consumer experience. Various regions have been affected by store closures. and the use of lockdown measures Starting with China as the first country since January. This measure has since been implemented in other countries around the world, especially in Western Europe, starting in early March. and in North America since the end of March. For the travel retail channel has been hit hard by strict travel restrictions around the world. However, the use of beauty products in China has seen a satisfactory recovery. Mr. Jean-Paul Agon, President and Chief Executive Officer of L'Oréal Said: “In the situation of the COVID-19 outbreak which was first found in China and spread to countries around the world, the L'Oréal Group's number one priority is to ensure and protect its employees.
It has established various assistance programs around the world for consumers. Company Partners and public health officials” in a situation where the situation changes every day and the lockdown measures It has a clear and continuing impact on the use of skincare and beauty products. This affected the company's business during the second quarter. However, the market situation in China has shown that Consumer demand for skincare and beauty products remains strong, so the market is likely to recover quickly once the store closures are lifted. “In this context, L'Oréal's fundamentals are important. More than ever The strengths of L'Oréal are It depends on the business model being balanced. Business is conducted through every distribution channel and every product group. In addition, the company has issued strict measures for operations.
The current crisis has led to digital transformation. It's going faster. which L'Oreal has developed very well. It has strong points in e-commerce. and specializes in digital media, content Phone Number List and services that enhance the consumer experience. Various regions have been affected by store closures. and the use of lockdown measures Starting with China as the first country since January. This measure has since been implemented in other countries around the world, especially in Western Europe, starting in early March. and in North America since the end of March. For the travel retail channel has been hit hard by strict travel restrictions around the world. However, the use of beauty products in China has seen a satisfactory recovery. Mr. Jean-Paul Agon, President and Chief Executive Officer of L'Oréal Said: “In the situation of the COVID-19 outbreak which was first found in China and spread to countries around the world, the L'Oréal Group's number one priority is to ensure and protect its employees.
It has established various assistance programs around the world for consumers. Company Partners and public health officials” in a situation where the situation changes every day and the lockdown measures It has a clear and continuing impact on the use of skincare and beauty products. This affected the company's business during the second quarter. However, the market situation in China has shown that Consumer demand for skincare and beauty products remains strong, so the market is likely to recover quickly once the store closures are lifted. “In this context, L'Oréal's fundamentals are important. More than ever The strengths of L'Oréal are It depends on the business model being balanced. Business is conducted through every distribution channel and every product group. In addition, the company has issued strict measures for operations.
