Increased revenue if you sell

Medium medium The medium tag allows you to better group the source of origin and the medium from which the traffic comes. The following code allows you to better track traffic from other domains and commands utm_mediumreferral : UTM_medium tag We can add new channels , but we can also use standard media in Google Analytics. They are: Organic search – traffic from the search engine Direct – direct inputs Social – inputs from social media Referral – traffic from other domains Other – movement without a set medium.

Content utm_content The content tracking type is used to monitor specific parts of a campaign that originate from the same destination, same source or medium. It is most often used in tracking PPC campaigns that use several photo editor elementscontent in one domain, . different banners utm_contentbanner_ or utm_contentbanner_ : UTM_content tag . Keyword utm_term The UTM_term parameter allows you to track paid search results based on keywords. If we have launched a Google Ads campaign that targets the keyword internet.




Advertising, we can use the following code utm_termadvertisementinternet : UTM_term tag Good to know: The combination of UTM parameters can be any. There is no requirement to set all of them. However, it is worth following the minimum, campaign source medium, so as not to get lost in the collected data later. UTM generator and Google Analytics When creating UTM parameters, we do not have to do everything manually. There is a useful tool that allows us to set up campaign tracking in an even simpler way.