Why don’t you use a photo on your resume
Nov 25, 2023 7:20:22 GMT
Post by account_disabled on Nov 25, 2023 7:20:22 GMT
Among them, I was responsible for the digital channels of the Brazilian version of one of the most well-known women’s dos and dont’s brands: Elle, Vogue’s competitor.
Here in Brazil, the journalists of the C Level Executive Email Lists magazine were discussing a lot about empowering underrepresented groups, but this was not clear on our website and digital channels.
At the same time, we were having a hard time growing our audience, as our public was not showing a lot of interest in some of the traditional content that Elle used to publish: costly jewelry, fashion tips, and news about stylists.
We had some other huge brands in the company, like Cosmopolitan, and InStyle. But, an internal one, MdeMulher, which was used in the past to publish beauty and cooking tips, started to discuss women empowerment themes, like sexual harassment, inequalities in the job market, and the right to be yourself even if you are out-of-pattern. Result: the audience traffic was doing great.
I did a benchmark among other Elles and Vogues around the world. I found great results in some of them using this approach – but the majority were still using the traditional content on their digital channels. We decided to try different stuff, putting online what the journalists were already discussing in the newsroom: diversity. It was a huge success in our traffic.
These changes led the newsroom to launch the first cover with a plus-size model in 2014, for example. It brought us great repercussions and, thinking about business, helped the brand to gain awareness and more readers.
But it was even better for the world. You read above that the media helps society to accept the differences, right? Do you imagine the importance for people that are not “standard” to see someone like themselves in a place where they always saw something unattainable?
When I left Editora Abril, in 2017, because of my experiments, I was very interested in diversity and inclusion. I’m a bisexual person and, during this time, I organized a digital community to talk with people like me. This gave me an opportunity to give a lecture on Social Media Week about the theme.
Here in Brazil, the journalists of the C Level Executive Email Lists magazine were discussing a lot about empowering underrepresented groups, but this was not clear on our website and digital channels.
At the same time, we were having a hard time growing our audience, as our public was not showing a lot of interest in some of the traditional content that Elle used to publish: costly jewelry, fashion tips, and news about stylists.
We had some other huge brands in the company, like Cosmopolitan, and InStyle. But, an internal one, MdeMulher, which was used in the past to publish beauty and cooking tips, started to discuss women empowerment themes, like sexual harassment, inequalities in the job market, and the right to be yourself even if you are out-of-pattern. Result: the audience traffic was doing great.
I did a benchmark among other Elles and Vogues around the world. I found great results in some of them using this approach – but the majority were still using the traditional content on their digital channels. We decided to try different stuff, putting online what the journalists were already discussing in the newsroom: diversity. It was a huge success in our traffic.
These changes led the newsroom to launch the first cover with a plus-size model in 2014, for example. It brought us great repercussions and, thinking about business, helped the brand to gain awareness and more readers.
But it was even better for the world. You read above that the media helps society to accept the differences, right? Do you imagine the importance for people that are not “standard” to see someone like themselves in a place where they always saw something unattainable?
When I left Editora Abril, in 2017, because of my experiments, I was very interested in diversity and inclusion. I’m a bisexual person and, during this time, I organized a digital community to talk with people like me. This gave me an opportunity to give a lecture on Social Media Week about the theme.
