Delve into the "LGBT" market with 10 examples from famous
Dec 5, 2023 5:22:36 GMT
Post by mnnuman27 on Dec 5, 2023 5:22:36 GMT
What is LGBT? For those of you who may not know, LGBT is an abbreviation for Lesbian, Gay, Bisexual, and Transgender, or what we call it. alternative gender group That has a variety of genders, sure enough. According to LGBT-Capital.com, there are 483 million LGBT people worldwide, of which 288 million are in Asia, or 60% of the global total. Thailand is ranked 4th with as many as 4 million LGBT people. Let me tell you first that This number is only the number of people revealed. That means there are also many people not listed. (There's a lot, right?) Also via LGBT-Capital.com It has also been stated that the LGBT population in Thailand has a total income of up to 50 billion dollars or 1.7 trillion baht in 2016, which is considered a group of people with relatively high incomes. and very interesting Paying customers like this Don't miss it.
Besides the large number of people In addition to having high purchasing power, the Phone Number List LGBT group is also very loyal to brands. Especially the brands that support it. They are also the group that most often do not have children. Makes you ready to spend to satisfy your happiness without worry. Therefore, it is a market group that many businesses Can't look past it. Add additional techniques “Marketing to the LGBT group” must… Simple : The presentation must be easy to understand and accessible, not complicated or difficult. Private : Create group activities with similar people. To feel private to dare to express oneself Equality : Create equality in participating in activities. Including the opportunity to choose Decide on products and services Classy : Products, services, places that give a good-looking, tasteful feeling.
Truth : Communicate sincerely, trustworthy, and trustworthy. Respect : Express yourself with respect. and honor all genders, all ages equally to all consumers But as you know For the market in our country It is still considered that there is relatively little importance given to this group of people. Today we are going to take a look at the marketing of famous brands abroad. that openly supports the LGBT group and compete vigorously with a campaign supporting the LGBT Pride Month celebration held this past June. Let's see. Are there any famous brands that market it? And in what form are they made? Let's go watch. 1.H&M T-shirts, crop tops, bodysuits, sandals as seen in the picture, and many other types of products. It is part of H&M's "Love For All" collection, released to support the LGBT community, or all forms of love in the world, with 10% of global sales. It will be donated to the United Nations' Free & Equal campaign.
Besides the large number of people In addition to having high purchasing power, the Phone Number List LGBT group is also very loyal to brands. Especially the brands that support it. They are also the group that most often do not have children. Makes you ready to spend to satisfy your happiness without worry. Therefore, it is a market group that many businesses Can't look past it. Add additional techniques “Marketing to the LGBT group” must… Simple : The presentation must be easy to understand and accessible, not complicated or difficult. Private : Create group activities with similar people. To feel private to dare to express oneself Equality : Create equality in participating in activities. Including the opportunity to choose Decide on products and services Classy : Products, services, places that give a good-looking, tasteful feeling.
Truth : Communicate sincerely, trustworthy, and trustworthy. Respect : Express yourself with respect. and honor all genders, all ages equally to all consumers But as you know For the market in our country It is still considered that there is relatively little importance given to this group of people. Today we are going to take a look at the marketing of famous brands abroad. that openly supports the LGBT group and compete vigorously with a campaign supporting the LGBT Pride Month celebration held this past June. Let's see. Are there any famous brands that market it? And in what form are they made? Let's go watch. 1.H&M T-shirts, crop tops, bodysuits, sandals as seen in the picture, and many other types of products. It is part of H&M's "Love For All" collection, released to support the LGBT community, or all forms of love in the world, with 10% of global sales. It will be donated to the United Nations' Free & Equal campaign.
