It is considered an interesting marketing move
Dec 10, 2023 6:45:10 GMT
Post by account_disabled on Dec 10, 2023 6:45:10 GMT
Win2! Gen Z = Buy the hearts of Gen Z people to be closer to the brand. By helping to find work and giving certificates as credit to this group of people that This isn't a bar boy who works as a chicken. These are people who passed the Bar Experience campaign with communication skills, problem solving, and teamwork. Win3! Brand = It couldn't be anyone else, that is Heineken. By doing this campaign, the brand was able to create closeness.
And a good relationship for both target groups towards Whatsapp Number List the brand. Partners –—-> Beer bars (main target) Customers—–> Gen Z (secondary target) asks for a little more. This group of people are big drinkers (￣▽￣) Heineken Gen Z campaign Source: LePub | Powered by Publicis Italy How is Heineken's Win Win marketing campaign interesting for marketers ? From this Bar Experience campaign, there are 3 interesting things that marketers can adjust in their marketing.
1. Using Win Win Strategy : It is considered an interesting marketing move. We try to explore the problem. or the needs of trading partners and propose ways to help solve that problem Because taking care of customers so that they can continue doing business smoothly or helping our customers sell well It is also a better way to sell our products. In our country, this strategy is seen in bars. Or a place where we often drink, which is the service of the PR kids who come to help cheer and sell beer. 2. Have an understanding of the new generation's insights :
And a good relationship for both target groups towards Whatsapp Number List the brand. Partners –—-> Beer bars (main target) Customers—–> Gen Z (secondary target) asks for a little more. This group of people are big drinkers (￣▽￣) Heineken Gen Z campaign Source: LePub | Powered by Publicis Italy How is Heineken's Win Win marketing campaign interesting for marketers ? From this Bar Experience campaign, there are 3 interesting things that marketers can adjust in their marketing.
1. Using Win Win Strategy : It is considered an interesting marketing move. We try to explore the problem. or the needs of trading partners and propose ways to help solve that problem Because taking care of customers so that they can continue doing business smoothly or helping our customers sell well It is also a better way to sell our products. In our country, this strategy is seen in bars. Or a place where we often drink, which is the service of the PR kids who come to help cheer and sell beer. 2. Have an understanding of the new generation's insights :
